Our Story


For some people, it’s about what LOGO/BRAND is on their shirts, hats, bag, etc. – (many don’t even care what is means, or represents, – or what is says to others about them.)

But for the people you don’t hear as much from—the ones that are there always but who let it be know rarely—the question means something different. –  People that put all into their work and life, every day and night, …  who protect our freedom, our neighborhoods, our health, feed us, etc. … who understand that pledging allegiance to a flag means a commitment to the ideas it represents, and that your family and friends, not the money you make or the things you own, are your true legacy.  – They’re all around us, a majority, and their values aren’t silent—in fact, they show  and wear them everyday. –  Love of country, of family, and of faith are worn on sleeves, and on shirts, hoodies, and hats.  – Honoring the sacrifices of those who have come before, and remember that our rights come from above. –   Shaping the moment to fit values, not the other way around.

‘AUSAM’ – BRAND – (AWESOME U.S.A.) – was created to show and represent the bold activities of patriots everywhere. That spirit of boldness is what drove millions to travel a world away to settle a wilderness and build a shining hilltop city. – A city meant to represent and protect freedom. – It’s what gave our founders the courage to experiment with the idea called freedom. – It’s what drove the families, the farmers, the factory workers, the inventors, and the dreamers, to join together knowledge and skills, in hope of making life better for all. – It’s what made America an industrial giant, and what helped a business that began in a computer  programmer’s garage transform the world. – It’s why main street businesses across America refused to let a recession, even a “great” one, close the doors forever. – And it’s what drives parents to balance work, home, school—and fatigue—to create a better life and community for the family. – It’s the spirit that will reopen rusted-out factories in Granite City, Fairfield, Lorain, and many many more.

It’s about honoring where you are from, and always looking ahead to where you are going. Respecting the sacrifices of those of our past. – Knowing that you are in the driver seat when it comes to your own freedom and destiny. – That’s what ‘AUSAM’  means and represents. ‘AUSAM’ as in AWESOME U.S.A. !!